Aubrey Graham, or Drake to use his stage name, has certainly been spreading his creative wings lately. As well as being a rapper, clothing label owner, festival organiser and master of the awkward salsa, the Candadian hit-merchant is now delving into the viral marketing game and possibly hinting at the release of his rumoured new album 'Views from the 6.'
Champagnepapi as he is known on Instagram (don't ask us), uploaded this photo onto the site with the caption: 'Be home soon.'
While the billboard may look innocuous enough, Drake's reputation for using prayer hands in his promotional material and the '6' to describe his hometown of Toronto, is well known.
The 6, by the way, stands for the Toronto area codes of 416 and 647.
If the imminent release of another album is to be believed, then Drake will be on course to have a Taylor Swift-esque year of productivity; having already released two chart-topping mix tapes in 2015, as well as partaking in the twitter spat of the decade with fellow rapper Meek Mill - which Drake won without even sending a tweet.
We don't know if the billboard suggests an album is on the horizon, or whether the self proclaimed '6 God' is just watching over the mere mortals of Toronto. But we do know that there isn't anyone else on earth who can turn drunken wedding dancing into the cultural event of the year.