5 Videos Of People Going Crazy For Balmain X H&M

They're running, they're knocking each other over—it's madness! Total madness!

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Balmain x H&M, the highstreet brand's collaboration with designer Olivier Rousteing, launched yesterday morning worldwide and it would be fair to say that people were excited. H&M doesn't often have designer collaborations like this, so when they happen, you'd better believe the stampedes bring their full crazy. 

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Here are some mind-blowing videos of what shopping was like for the #HMBalmainNation yesterday. 

1.) The Rush

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2.) The Shop Sprint

 

3.) The Frustrated Shouting

 

4.) The Grab Every Hanger You Can

 

5.) The 'That's Mine!'

 

And if you didn't get online or to the shops...

 

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