Balmain x H&M, the highstreet brand's collaboration with designer Olivier Rousteing, launched yesterday morning worldwide and it would be fair to say that people were excited. H&M doesn't often have designer collaborations like this, so when they happen, you'd better believe the stampedes bring their full crazy. 

Here are some mind-blowing videos of what shopping was like for the #HMBalmainNation yesterday. 

1.) The Rush

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2.) The Shop Sprint

3.) The Frustrated Shouting

4.) The Grab Every Hanger You Can

5.) The 'That's Mine!'

And if you didn't get online or to the shops...

From Cosmopolitan