Behold the awesome power of Kim Kardashian (and her bum).
It’s just been revealed that the digital version of her shoot and interview with Paper Magazine won 40 million unique visitors.
Just to put that into a context we can all (sort of) understand, that’s 1% of all web traffic in the U.S. Yep, massive.
And The Kim Effect continues to make its presence felt for Paper's site which has seen between five and 10 times as much daily traffic on average since running the story.
Dear Kim Kardashian, never change. Yours, The Internet