One (lucky?) girl has found herself amid a social media storm, after Justin Bieber posted her photo to Instagram two days ago, captioned: 'Omg who is this!!'
Immediately, and with an alarmingly dedicated ferocity, Beliebers all over the world began a the social media sleuthing mission of the century to help JB find this beauty.
Amid thousands of expertly shot selfies, Bieber's mystery muse was found: Her name is Cindy Kimberley, a 17-year-old singer from Spain. Seeing a good opportuninty here, some of the Candian singer's adoring fans have since claimed Cindy's identity for their own.
So, will the Real Cindy Kimberley please stand up?
...Well, yes, actually. Cindy - who goes by the name @wolfiecindy on Instagram - felt it necessary to post a response on Instagram, in which she wrote: 'I so do not know how to deal with this but I only have instagram (I did use to have a twitter account but I deactivated) Edit: I just deleted my tumblr and someone took my old url.'
So, having put a stop to the false identity claims with the baby pink image - a rare depature from her usual selfies - Cindy can now bask in the glow of JB's affections... And we can't help but notice, she does look rather good doing it.
Funnily enough, it seems that Cindy is a fan of Justin's music. She posted a video selfie with Bieber's new hit 'No Pressure' playing in the background just a day before JB began his search in earnest.
Could this be the beginning of the best love story of the digital age? If it all works out for Cindy and the smitten superstar, it's a pretty solid argument using social media to sort our your love life... Watch this space!
Words by Francesca Donovan