The Weirdest Things Celebrities Have Trademarked

In which Taylor Swift tries to trademark a whole year


Taylor Swift is in the headlines again today, but this time for her business empire rather than #squadgoals or her Instagram followers.


Tay has just put forward legal applications to the US Patent Office to trademark 'Swiftmas' - that time of year when she sends Christmas gifts to her fans and pays off their student loans and spreads festive cheer all over the world.

The application also seeks to tradmark single title 'Blank Space', song lyric 'and I’ll write your name' and 'A Girl Named Girl' - the title of the novel Taylor wrote when she was 14-years-old which is (as yet) unpublished. 


Earlier this year her lawyers also attempted to trademark the year 1989'.

Taylor Swift has already trademarked some of her song lyrics successfully too, including: 'This sick beat', 'Party like it's 1989', ''Cause we never go out of style', 'Could show you incredible things' and 'Nice to meet you, where you been?'

Clearly celebrities like owning stuff. Fashion labels, perfume brands, music empires. The usual. But these celebrities - like Taylor - have taken their shopping habit a step further; they all own trademarks and some of them are pretty bizarre.


1. Paris Hilton

The hotel heiress, reality TV star and original socialite, Paris Hilton trademarked the phrase 'That's hot' after she made it her own while filming The Simple Life with her best friend, Nicole Ritchie. 


2. Rachel Zoe

The stylist tradmarked the phrase 'I die'. The rather morbid catchphrase shot to prominence thanks to her show The Rachel Zoe Project. Zoe also controversially tried to trademark 'bananas' but was unsuccessful, perhaps in part due to T-shirt designer Christopher Sauvé's Free the Fruit campaign, designed to take down her application.



3. Curtis Jackson aka. 50 Cent

The rapper trademarked his alter ego's own name, 50 Cent. Fiddy even sued Taco Bell in 2008 over the chain's 79, 89, and 99 cent menu adverts, which allegedly infringed the restrictions put in place by the US Patent Office. 


4. Beyoncé and Jay-Z

The super couple own the rights to the name Blue Ivy Carter - the name they chose for their first born daughter. Beyoncé and Jay-Z filed the trademark application just a few days after their daughter was born in January 2012, according to The Washington Post. The name was registered as a trademark of Beyoncé's company, BKG. 


5. Pharrell Williams and Will.I.Am

Pharrell Williams and Will.I.Am found themselves in a rather complicated trademark battle in 2013 when Pharrell tried to acquire the trademark 'I Am Other' for his company of the same name. Turns out Will.I.Am thought that was pretty sneaky and a little to close for comfort to his own company trademark, 'I.Am.Symbolic' and a legal battle ensued... Who's what now? I.Am.Confused. 

Words by Francesca Donovan

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