What is Peach and why is everyone downloading it?

There's a juicy new social networking tool in town

Are you looking for a new way to let everyone know what you’re doing? Well, look no further because a social networking app called Peach has landed.

The launch of Peach took Twitter by storm last week and it’s rising up the iTunes chart at a surprisingly fast pace (it’s currently number eight on the US chart, ahead of Tumblr).

But what exactly is it?

In the simplest terms: it’s a self-contained social networking app. Anyone with your username or phone number can add you as a friend, so you can send messages to each other. No one else can see your content feed, and it’s private unless you approve the person adding you (and vice versa).


The USP is that you can make the Peach messages even better than a bog-standard text or Facebook post with interactive content such as gifs, sketches, photos and maps.

You can access the extra content by typing in ‘magic’ words. Type ‘gif' and a load of gifs from across the web will pop up for you to accurately express your emotions. Type ‘here’ and your location will be added to the message. Type ‘draw’ and you can doodle on the screen. You can even throw a digital cake at someone.

Don’t know what the magic words are? Type 'help' and they’ll all come up. Stuck for things to post? Click the lightbulb and it’ll give you ideas of things to post. Clever.

It’s only available on iOS at the moment, but it’ll hopefully be available for android and HTC soon.

So is the aforementioned digital cake-throwing going to be the new Facebook poke? Only time will tell.

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