When it comes to purchasing pricey fashion pieces, we tend to justify our actions with one simple phrase - 'It's an investment!'
And whether we're kidding ourselves or not, it's a great way to free the mind of guilt.
However, a recently published study by Baghunter actually confirms our belief in investment buying. There is one bag, it turns out, that actually has an investment potential worth more than gold or stocks and shares.
The catch? It's one of the most exlusive bags in the world - the Hermes Birkin.
Yes, these findings have shown that purchasing a Birkin bag is a less risky investment than buying gold or entering the stock market.
As in, owning a Birkin bag has a better return value than owning actual ingots.
Since the bag's release in1984, it has increased in value by more than 500 per cent and part of Baghunter's research shows that, unlike the S&P 500 and gold, which can have a good and bad year depending on the economy, the Birkin handbag has never decreased in value.
In fact, just last year, a Birkin bag was sold at auction for a record-breaking £154,000.
The bag's high value is also down to the fact that it's incredibly scarce, just to purchase a new Birkin you'll have to sign up to a years-long waiting list but with Baghunter predicting that the value will double in ten years, it's a worthwhile wait for what could potentially be a future family heirloom.
Definitely an investment then...
Words: Chloe Sherard-Knott
Photo: Getty Images