Rihanna Has Been Declared The World's Most Marketable Celebrity

That's good news for her upcoming Puma showing at NYFW

According to global information provider, The NPD Group, Rihanna has been named as the world's most marketable celebrity, outranking other A-list celebrities such as Beyoncé and Angelina Jolie. 

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According to the study, if a popular celebrity is endorsed for a brand, fans are at least 50 percent more likely to use the brand.

And with the 27 year-old singer landing an index score of 367 (almost 3.7 times more than any the other A-list celebrity brand endorsement), her win was secured. That's great news for Puma; she's meant to be debuting her collection with the brand at New York Fashion Week next month.

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With a number of endorsements under her belt, Rihanna has already proved her ability to get fans shopping when River Island hit a 70 percent rise in profits from her collaboration with the brand back in 2014.  NPD says her fans, 'have more distinctive brand preferences than any other big-name celebrity in any genre, including athletes, actors, musicians, and others.' 

Guess that means we're in for more Rihanna on the high street? Hope so. 

Words: Chloe SherardKnott 

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