Nowadays things barely exist if you don't Instagram them. Beach holidays, pointless without the palm picture. Michelin meals, tasteless without a #foodstagram. Our life mantra is basic; I Instagram, therefore I am.
But one Instagram account has never been enough. We've wanted one for us, another for work, an account for our pet cat, and a feed for our Saturday night persona.
In the past switching between all our accounts has been a drag - involving logging out and back in, and so on, and on. So we've never bothered.
But today Instagram announced it has enabled the ability to easily switch between multiple accounts by updating the app to version 7.15 for iOS and Android.
Each member will be allowed up to 5 accounts, and can stay logged in to multiple accounts at once, and can quickly switch between them.
So one minute we can be posting our #TBT, and the next a kit-pic on our cat's feed.
Go forth, and multi-Insta.
To get started, simply go to your profile settings to add an additional account.