We hate it when people don't get back to our texts or tweets straight away. It takes every inch of our willpower not to send  'hi, just checking you got my last message', after five minutes of silence, then a questioning face emoji after ten minutes, '?????????' after 15 minutes and 'WHY DO YOU HATE ME WHAT'S WRONG WITH ME??' after waiting over 20 minutes for a response.

So imagine how Kanye West, Master of the Universe, self-confessed 'number one human in music' must have felt when billionaire tech entrepreneur Mark Zuckerberg failed to get back to his hubristic missives. We couldn't help but imagine him at home on VALENTINE'S NIGHT being all like 'leave it out Kim, I'm busy', while staring intently at his iphone and getting more and more irate that MZ continues to blank him. To be fair, it was his birthday. Here's how it went down:

First, a cry for help

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Then, an idea!

Next a deadline (it's his birthday, he gets it, but still...)

One minute later, a bit of context

It's getting late now, and Kim is all kinds of mad

The kids are crying, he's getting desperate

That didn't work, trying a different technique now

Mark, please... we all just want to go to bed now

Time for the truth