Kim Kardashian published a book of them, Russia banned them and at the Oscars last year Ellen DeGeneres took the most liked one of all time; yes, we are talking about selfies. And love them or hate them there's no denying the imact their proliferation has had on modern society.
Now a London-based collective of likeminded entrepreneurs and creatives called UNBOX has collaborated with artist Carla Gannis, known for her works combining digital imagery with well-known historic paintings to create 'The Selfie Drawings Project' - a poignant visual investigation into selfie culture and female identity.
UNBOX's founder Jimmy Kyriacou wanted to show how merging cutting-edge technology with art can inspire others and create a real sense of engagement.
'The Selfie Drawings' project is a limited edition print and e-book that contains 52 animated selfies of artist Carla. Each selfie is an interpretation of being a woman in today’s high-paced tech-obsessed world. The images come to life when scanned with the AR Blippar app creating a sense of absolute immersion in this imaginary world. It's not the first time UNBOX, has created something so bold and innovative - last year the team paved the streets of London with interactive #BehindTheFace video posters highlighting the faces of Londoners who are positively impacting society.
Find out more and experience the Selfie project for yourself here behindtheface.info/augmented-art