You know the photo booth we're talking about. That one that the Kardashians, Taylor Swift, Gigi Hadid, and the rest of Hollywood use at their Christmas and birthday parties, store openings, and general hangouts. The one that gives every person who's ever used it the same results: a (usually) black-and-white photo that always looks unreasonably perfect. Well, Racked has finally figured it out.
It's Mirmir! WTF is Mirmir you ask? Same—I've fallen down a Google rabbit hole trying to figure this out. According to Racked's chat with co-founders Ryan Glenn and Sean Spencer, the brand launched in 2013 and has done very little marketing, because well...that's what the Kardashians are for.
Though based in LA, the photo booth is available to rent in New York, San Francisco, Dallas, and Canada. It will cost you $2,750 for up to four hours (plus extra for GIFs and the ability to share directly to various social media platforms via an iPad). Head over to Racked to learn more about the Insta-famous brand.
This article originally appeared on ELLE.COM
