The good ol' interweb has found a new craze for us to briefly obsess over: black ice-cream.
Created by Morgenstern Finest Ice Cream shop in New York, the inky colour is the result of one very peculiar ingredient: coconut ash.
But as avid Instagram users here at team ELLE, (where else does one catch up on #foodporn?) we're calling it - black food is a thing and you'd better get used to it.
Forget rainbow bagels, it's all about the black burgers and black hotdogs...
Black ice-cream cones…
Black cake, cake, cake, cake, cake…
Black water (okay, it's not a food but it's too good to not mention)
To be honest, black-a lot of foods
And, in case you're wondering whether this will make your insides go all funny, we're pleased to inform that you should be perfectly fine. Black bagels, pasta, burgers and hotdogs transform into a dark hue with squid ink, a common ingredient used by chefs all over the world.
BLK water, as per its website, is 'alkaline mineral water infused with naturally black fulvic trace minerals'.
Black ice-cream cones, cakes and other desserts are mainly made from the traditional method of food colouring, or the new-age way of charcoal powder. Interestingly, despite the association of carcinogenics with blackened food, 'activated' charcoal is not likely to cause harm*. In fact, people in Japan take the powder for its 'purifying effects', but we'll let you be the better judge on that.
As for the ice-cream made with coconut ash? Morgenstern told Mic it is 'simply the charred and processed remains of a coconut shell.'
What do you think about this trend? We're personally yawning over rainbow-everything, so no complaints just yet.
Listening to your thoughts over at @ELLEUK!
*Consult your doctor should you have any concerns.