There's been some pretty terrifying news about Pokémon Go players.
It seems, when it comes to Pikachus, or whatever, people's common sense, spatial awareness, and common decency go right out of the proverbial window.
People have fallen off cliffs, walked into oncoming traffic, abandoned their children and crashed into trees.
A 19-year-old woman from Wyoming even found a dead body when she was capturing Pokémon.
Some have caught cheaters by tracking where their partners have caught characters.
Whilst others have been extremely insensitive, like, really insensitive, by playing at places like the Holocaust Memorial Museum.
It seems you can't move for Pidgeys or Pokémon Go stories these days.
With more daily users than Twitter and more time spent on it than Facebook, it's all coming off a bit Black Mirror.
Surely there is some humanity to be found in this exercise in mass nostalgia?
Well, it turns out, whilst some gyms (that's an area in which you train your Pokémon, I think) are raking in some much-needed cash for small businesses.
Mad Hatter's Ice Cream in Anacortes in the US, was close to shutting up shop before a few 'Poké-stops' opened up across the street.
The owner of the independent shop, Gary Dear, has been struggling with an ailment he has had since his time in the Navy.
His illness has meant his finances have taken a hit, but only two weeks after Pokémon Go hit the e-stands his sales have boomed.
Whilst on their outings many Poké-hunters cant resist stopping for ice-cream shaped sustenance.
Dear said of the surprising scene 'Never in my wildest dreams did I ever expected it to end up like this.'
He claims his takings some nights have up to tripled and he has extended his opening hours and hired more staff.
'The Poké light shines down on me!' he joked.
Indeed it does Gary, indeed it does.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
