Just like many other 11-year-olds around the country, Cruz Beckham started his day by tuning into the radio before school this morning. Yet for Cruz, it was a particularly memorable occasion, as his debut single 'If Every Day Was Christmas' was aired for the first time on Capital FM.
It turns out Cruz, who has recently been signed by Justin Bieber's manager Scooter Braun, is a popstar in the making and thanks to his dad David, we've also been reminded of just how adorable the young singer is.
In a video shared on Instagram, Cruz can be seen nervously waiting for his song to be played. Despite looking slightly embarrassed by his very proud dad, who can be heard screaming 'Woo! Nice!' as the festive tune starts, it's clear that Cruz is excited to launch his pop career.
"It's two of my favourite things – singing and Christmas," said Cruz on Capital FM on Wednesday morning. "It's been amazing to put together and the money's going to charity."
Proceeds from Cruz's single will go to Global's Make Some Noise charity, which supports disadvantaged children throughout the UK. As many of his fans have already commented, well played, Cruz. And watch out Justin Bieber.
