We're all guilty of going to extreme lengths to impress while in the early throes of love, and Prince Harry is of no exception.
According to reports, the royal is currently being ribbed by his chums over suggestions he's been waxing his chest, presumably to look well groomed in the eyes of girlfriend Meghan Markle.
The 32-year-old heir to the throne previously displayed a fairly rugged hairy-chest, but now The Sun is claiming he's ditched the chest-rug and gone "all LA" since dating the American actress.
"Harry's been seen as a 'man's man' all his adult life, so this has come as shock to his close friends," (whatever that is supposed to mean) a source told the paper. "They all think his new grooming methods are to down to his desire to look his shiny best for Meghan.
"His chest is now like something you'd see from guys in Baywatch - but without the tan."
The couple recently spent time together as they attended Harry's best friend's lavish wedding in Jamaica. Harry and the Suits star were pictured looking all affectionate as they watched Tom Inskip wed Lara Hughes-Young at the ceremony described by guests as "the mother of all parties". This apparently prompted friends to joke that Harry and Markle will be next.
As long as we get our invite.
Naomi Gordon is news writer mainly covering entertainment news with a focus on celebrity interviews and television.