New Zealand-based lingerie brand, Lonely, has been collaborating with inspiring women, such as Lena Dunham and her Girls colleague Jemima Kirke, on an un-retouched photo series called Lonely Girls, which sees them wear the brand's lingerie in their own way.
Now, in their newest addition to the series, they have teamed up with kick-ass 17-year-old teen, Eva McGauley, for a great cause.
In 2015, McGauley was diagnosed with a rare case of nasopharyngeal cancer, which affects the head, neck, and nasopharynx and is terminal.
When asked what was top of her bucket list, the Kiwi teen said that instead of meeting her favourite actress or travelling the world, she wants to make a positive difference in people's lives that would continue helping people after she was gone.
Eva, who is the youth ambassador for HELP, Auckland's biggest support provider for survivors and has raised over £55k for their youth services, has now created her own charity, EvasWish, which officially launched last Thursday.
The charity will serve as a platform for young activists and offer step-by-step instructions on how to run a successful fundraising campaign as well as offering self-care suggestions.
Several of Eva's friends had been sexually assaulted, and after seeing them coping with the aftermath of the abuse, she started raising funds to support survivors of sexual assault.
In New Zealand around 1 in 3 girls may be sexually abused before they turn 16 and 1 in 5 women experience a serious sexual assault.
Writing on her fundraising page, she says her 'vision for EvasWish is to create a world that I can feel safe leaving my loved ones in without me being there to look after them.'
The lingerie brand had reached out to the teenager to say they loved her campaigning work, and wanted to offer her some store credit, which then spiralled into a full-blown photo shoot.
As well as raising awareness for the cause through the photo series, Lonely has supported the launch by donating all the profits generated from Thursday's sales (in stores and online) to the charity.
