With Kylie Jenner's announcement that she doesn't even open Snapchat anymore sending the social media platform's value plummeting by £930 million, and the totally misguided decision by the app to post an advert asking whether you'd 'Slap Rihanna' or 'Punch Chris Brown', it seems the latest move against Snapchat might just be the final nail in the coffin.
Speaking out in response to the offensive Snapchat ad, that featured herself and ex-boyfriend Chris Brown - who she accused of domestically abusing her - Rihanna turned to rival platform Instagram to express her anger and disappointment.
The singer posted a statement on her Instagram stories that threw savage, but totally necessary shade at the app, which had appeared to use her experience of domestic abuse for entertainment and monetary gain.
'I'm just trying to figure out what the point was with this mess', the 30-year-old wrote. 'I'd love to call it ignorance, but I know you ain't that dumb.'
The Fenty Beauty founder went on to defend her fellow victims of DV (domestic violence), calling Snapchat out for their insensitive and ill-advised exploitation of her image:
'You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn't about my personal feelings, cause I don't have much of them...but all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet... you let us down! Shame on you.'
Snapchat responded to the original backlash with this statement to Mashable: 'The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.'
Perhaps Kylie's diss sent Snapchat's profits plummeting so much that they can't afford to hire a team to avoid situations as distasteful and offensive as this, or perhaps they're just not trying hard enough.
Either way we reckon our favourite bad gal just killed that app dead. As Ri Ri herself put it: 'Throw the whole app-oligy away.'
George Driver was the former Senior Beauty Editor - Digital at ELLE UK.
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