Beyoncé and Jay Z are mega-watt talents: a heady mix of inimitable creativity and canny entrepreneurship. Together they are a super sonic self-made force with the power to shape popular culture, you better believe they'll make their vision for the industry a reality. Bow down.
Let’s explore the ways in which Brand Bey Z is making its mark.
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IN SHORT – When it comes to industry recognition, fan loyalty and financial success Beyoncé and Jay Z lead the way - consistently ranked in the top spots for achievement and influence. Jay Z’s 21 and Beyoncé’s 20 Grammy awards are proof of their plentiful triumphs in the music industry – but this is just the tip of the iceberg…
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FASHION INFLUENCE – Beylaunched clothing line House of Deréon with her mother in 2005 - Brooklyn girls were obsessed, big bucks were banked but the Deréon light has fizzled since. Her latest fashion venture is a joint company with Sir Philip Green (Parkwood TopShop Athletic Ltd - workout wear set to launch autumn 2015). As for Jay, he founded urban clothing brand Rocawear and sold it for $204 million in 2007.
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BIG SCREEN – The pair have many, respective film soundtrack credits (the task of reaching a definitive number defeated us but we promise it’s a lot). In addition Beyoncé has earnt her acting stripes in films including Austin Powers, The Pink Panther and Dream Girls and recently Jay Z stepped in to produce Hollywood smash hits Annie and The Great Gatsby. This is next level multi-talented.
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#NEWRULES – They're industry disruptors. Beyonce’s surprise album (launched at midnight on Dec 13 2013 with an album-only one week iTunes exclusive) sold a staggering 80,000 copies were within the first three-hours of release. Jay Z also did things differently with the release of Magna Carta . . . Holy Grail – available for free exclusively for five days to 1 million Samsung customers.
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FUTURE PRROFING – Jay and Bey tried to trademark their daughter Blue Ivy’s name (it’s the business savvy thing to do nowadays – they reportedly had plans to launch a range of baby products and clothes) but attempts were thwarted by the Boston-based owners of an events planning company dubbed Blue Ivy in 2009. Shame.
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WHAT'S NEXT? Jay has launched Tidal – the first artist-owned music and video streaming service. All the industry big-hitters are on board – Coldplay, Beyonce, Kanye West, Rihanna, Calvin Harris and Madonna are part owners. The bottom line – if you want exclusive first listens of these artists’ new work, you will have to subscribe to Tidal. We imagine the team behind Spotify is vexed.