Not all celebrity Instagrams are made equal. Some are destined for greatness...
Here, we give you a rundown of which celebrities have gained the most followers in 2015 - between sisterly rivalries, the good, the bad and the utterly unsurprising, a few Instagram underdogs have had a truly spectacular year.
Words by Francesca DonovanMore
Dwayne 'The Rock' Johnson, take a bow. The wrestler-turned-actor's insta game is so strong, he's increased his following by 83% this year alone. He now has an admirable 34.3m followers...One for each of the muscles in his right arm.
Taylor Swift has won in the Instagram popularity stakes (as well as all the others). Her army of followers is now 56.9m strong, increasing by 73% in 2015.