Five of the Best Fashion Hotels

With the fashion week cycle now in full swing, we’ve taken a look at some of the finest hotel haute couture out there in our pick of the best fashion hotels...


Hotel Missoni, Edinburgh

On the surface of it, Edinburgh might not strike you as the epicentre of the fashion world. Since it opened in 2009, though, Hotel Missoni has put itself firmly on the style-savvy travellers' must-stay list and, in the process, has seen everyone from Florence Welch to Lady Gaga stride across its colourful (and very catwalk-like) lobby area.

While the overall vision fell to Rosita to oversee, it was very much a family affair, with other members of the Missoni clan chipping in (photographs in the bar came from Luca, Tai contributed the zigzags and daughter Angela chose the colour palette). Book yourself into the Suite D’Argento, meanwhile, and you can sit back on one of a handful of one-off pieces of furniture and admire the views of the Firth of Forth.


Read our full review of Hotel Missoni.

Bulgari Hotel, Milan

When it opened a few years back now, the Bulgari Hotel was, in critical terms, like the launch of Victoria Beckham’s first line – rapturously received. Now a few years on, it’s still one of the most beautiful places to stay in Milan, with a firm focus on the Zen in the feel, and the sleek and minimal in the look, with gleaming black marble from Zimbabwe mixing with Vicenza stone, Turkish Aphyon down in the spa and granite tops in the bar amidst some stunning pieces of furniture from Citterio.


Read our full review of Bulgari Hotel.

Maison Moschino, Milan

Over on the Viale Monte Grappa, Maison Moschino was assembled by Rossella Jardini and Moschino’s creative team from a neoclassical railway station. Bedrooms, appropriately enough, are dreamlike spaces that reference the stories and fairy tales of childhood – from ‘Sleeping in a Ballgown’ (Cinderella) to the darker ‘Little Red Riding Hood’, where you get a grinning granny-garbed wolf for a room-mate – while the whole place is thought-provoking, at times a little perplexing, but always, utterly, utterly gorgeous.

Read our full review of Maison Moschino.

Continentale, Florence

The penultimate slot in our best fashion hotels edit came down to a toss-up between Christian Lacroix’s flamboyant fashion-forward places to stay in Paris, former Diesel creative director Wilbert Das’ chic casitas in Brazil, and one of Salvatore Ferragamo’s Italian collection. In the end, we plumped for the Continentale in Florence.

Like Edinburgh, Florence may be better known for its atmospheric historical streets than its high fashion pedigree. But Michele Bönan’s Continentale interiors channel 50s/60s movie glamour with a light-hearted bubble-gum pop twist, with splashes of candy pink, pistachio green and sherbet lemon brightening the monochromatic bones of the place to stunning effect.

Read our full review of Continentale.

Bulgari Hotel & Residences, London

How can somewhere make a list of the best fashion hotels in the world when it hasn’t even opened yet? Answer: when it’s Bulgari’s eagerly anticipated London venture. Yes, it’s another spot for Bulgari, but topping the bill in our recent pick of the best new hotels of 2012, off the back of a generally glowing reception for their Milan and Bali offerings, the whispers are that it’ll be very much a case of more of the same… only better. Watch this space, in other words.

Keep an eye out for our review of Bulgari Hotel London – coming soon…

Five More of the Best Fashion Hotels

Palazzo Versace Gold Coast & Dubai: Donatella’s digs are, as you’d expect, hardly for lovers of minimalism and as well as lots and lots of luxe, there’s plenty in the way of gold lamé and bold prints on show. (

UXUA Casa Hotel; Trancoso, Brazil: The hotel of former Diesel creative director has a wonderfully rustic, coastal cool feel as if it just washed up on the coast of Trancoso. Read our review of UXUA Casa Hotel.

Hotel du Petit Moulin, Paris: The ‘Moulin’ part is central at the smaller of Christian Lacroix’s boutique hotels in Paris – it’s got more than a touch of the sultry can-can dancing girl about it with its riots of stripes, spots and frills. Read our review of Hotel du Petit Moulin.

Armani Hotel Milan: The Armani hotel empire has already put down flags in Dubai and Milan. Next up, Marrakech, London, Paris and who knows where else… (

Claridge’s, London: How many hotels can claim to have Diane von Furstenberg-designed suites? Or to be the inspiration behind a Marc Jacobs Louis Vuitton collection? Or that Carolina Herrera, Christian Louboutin, Michael Kors and Tom Ford are all fans? We could go on. Read our review of Claridge’s.

Like our pick of the best fashion hotels? For more chic retreats from around the world, check out our pick of the best design hotels. Or browse our entire collection of places to stay.

To keep on top of what's happening at Fashion Week – from the latest show reviews to the front row scenes – check out ELLEuk's catwalk section.

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