DeBeers is celebrating its beautiful new Aria collection with that rare thing: an ad campaign.
The luxury jeweller brought on board Mary McCartney to shoot it, and there's so much to love - not only the diamonds themselves, but also the classic black-and-white shots of model Andreea Diaconu, which would look a dream in any wedding album.
Are you inspired? What jewellery will you wear for your wedding? Tweet us @ELLEUK #ELLEwedding.