What does your job at ELLE involve?
I run ELLE’s website which involves managing my team of eleven, planning and editing the content, plotting strategy and overseeing social media, securing exclusives and covering the shows at the international fashion weeks.
How did you get started?
I knew that it was either magazines or TV that interested me, so after university I sent out CVs to both fields for work experience and the first offer back was from a magazine so the die was cast. I moved from Style Assistant at GQ to Deputy Fashion Editor at the Mirror’s M Magazine to Fashion Editor at Bliss to Style Editor at News International's The London Paper before landing at ELLEuk.com in 2009.
What are your career highlights?
Traversing the globe for one week every month shooting for the Mirror in the days when budgets were sky high, being on the launch team of The London Paper, attending heart-stopping catwalk shows and parties and working with teams with whom you can giggle the day away.
Best thing about working at ELLE?
When you tell people where you work the response is always, “oh wow!”. That never gets old.
Advice for people starting out?
It’s a hard slog to get a foot in the door, but thankfully it is a meritocratic industry. It’s now easy to find a platform to host your writing or creativity and a blog is now seen as the new CV. But it's important to know that it takes years to build knowledge and contacts and these are essential to write well. Every editor has tales of interns who thought they were above fashion cupboard duties. You have to earn your stripes, we all did.
Describe your style.
Neat proportions, good with plain separates, bad with print and risk-taking, favours very high heels.