Urban Outfitter's are launching a global campaign to make sure unwanted Polaroid stock doesn't go u...
latest news
Urban Outfitters launch nail polish
By elleuk elleuk | Posted: Wed 30 Apr 2008
Not only are Alexa Chung and Peaches Geldof massive fans of Urban Outfitters, which is reason enough for us to frequent the store in the hope of emulating Ms Chung's enviable style, but now the quirky high street store has revealed to ELLEuk.com that they are launching a brand new line of nail polishes.
Models Own is a new and edgy nail polish brand which is the result of a collaboration between brothers Mark and Steven Rodol (who's dad Ivor just happened to own the Coty perfume company). Being born in to a beauty dynasty has inspired the brothers to create a brand with quality, fitting of their heritage. The polishes are not only quick-drying and hard wearing, but they have pioneered the idea of 'quick cosmetics' to sit alongside the 'fast fashion' adage, they aim to have seasonal, cutting edge shades on the shelves in a matter of weeks rather than months (remember when we had to wait ages last year for that perfect matte grey shade...) The achingly cool shades already in the range include black, grey, navy and peach, but it looks like you will soon be able to match all your Urban Outfitters purchases to a new nail shade, and at a purse friendly £6 each you can stretch to a new shade with each new outfit!
Models Own launches in to Urban Outfitters stores on May 19. Click here to visit the Urban Outfitters website.
By Amy Lawrensen
Posted: 30 April
Previous Story Next Story see all news ›
