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Gap to launch first scent in the U.K.
By Laurelle Gilbert | Posted: Wed 14 Oct 2009
Gap to launch perfume, Close, next week.
Created by the company's creative director Patrick Robinson the fresh, crisp scent has been inspired by the classic Gap wardrobe.
'My team is constantly reworking our formula to keep Gap cool and relevant. That’s the most important thing to me,' says Robinson. 'Being sexy is part of that lifestyle, and that was the first criteria for this fragrance. It had to be sexy, sensual and beautiful.'This aesthetic extends to the bottle design too crafted to reflect a pure white Opal.
'When I think of Gap, I think of a white shirt, khakis, and a pair of jeans, and all of those colours show up in an opal', reveals Robinson.
Close launches on Monday 19th October in Gap stores with prices starting at £5.
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