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Burberry goes 3D for fashion week

By Emma Sells | Posted: Mon 08 Feb 2010

If you thought that the 3D phenomenon was reserved for blockbuster movies then think again - Burberry is set to stream its show in the format during London fashion week.

According to WWD fashion fans in four cities across the globe - Paris, Los Angeles, Tokyo and Dubai - will be able to don their 3D specs and watch the label's a/w 2010 catwalk show in all its glory. It's the first time that any fashion brand has tried a live 3D broadcast, but where Burberry leads others are sure to follow. What we really want to know, however, is whether Christopher Bailey will be giving the notoriously unflattering 3D glasses a stylish makeover for the event and, more importantly, whether we'll be able to get our hands on them.

If you're UK based or your invite gets lost in the post then don't panic, you'll still be able to watch the show live - it will be streamed on Burberry's website as it happens during London Fashion Week.

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