latest news
London Fashion Week to be streamed live
By Carrie Gorman | Posted: Wed 03 Feb 2010
The digital era was finally embraced by the fashion world at last season's international fashion weeks; bloggers were seated front row (much to the chagrin of some members of the old guard), shows were streamed live at Louis Vuitton and Dolce & Gabbana, and Burberry Prorsum installed "blogging stations" for online editors and Tweeters to file copy in a heartbeat.
But it falls to London Fashion Week to push the digital phenomenon even further as it announces that all shows shown in the British Fashion Council tent at Somerset House from February 19th to Wednesday 24th will be streamed live. This means that you will have a front row seat to shows like Todd Lynn, Kinder Aggugini (pictured), Jaeger London and PPQ just by logging on to London Fashion Week's official website. We're almost tempted to ditch the heels, cobbles and cold and settle down at our desk to watch the shows too...!
There will also be exclusive films from Hussein Chalayan, Boudicca, Twenty8Twelve and Danielle Scutt.
The industry's barriers of exclusivity are gradually being torn down, bringing the designer's message to the masses. Enjoy the ride.
ELLEuk.com will be bringing you the need-to-know from all the international shows
Live show streaming at www.londonfashionweek.co.uk/digitalschedule
Previous Story Next Story see all news ›





