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Moschino shake things up in Milan
By Carrie Gorman | Posted: Fri 26 Feb 2010
Moschino has opened a hotel in Milan, centrally located on Viale Monte Grappa and neatly timed for a soft launch during Milan fashion week.
So for Moschino's Cheap and Chic slot on the schedule, they thought they'd shake up the traditional format and appeal to the crowd's now intense desire for a stiff drink. We were grateful.
With Pixie Lott singing and Asia Argento DJ'ing, the champagne flowed as we snooped around the hotel before witnessing a show with a twist.
Models streamed past us, dressed to signify the many guests who would visit the hotel and each pulling printed luggage behind them.
Judging by the models, Maison Moschino will pull in quite a crowd. Introducing... the Chanel girl in boucle jacket and printed tee, the bohemian girl in prairie layers and fur, the girls who have bought the contents of 10 Corso Como next door and are lugging its carrier bags. All are infinitely fashionable and all are very happy to be there.
This Cheap and Chic collection is fun and covers all bases. Just like its clientele.
Click here to see the collection...
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