Watch David Shrigley's film for Pringle

Renowned for his crudely drawn illustrations and dead-pan, black humour, the Scottish artist produced a three minute film about Pringle's history. It stars Gerald, a one-eyed alcoholic and wannabee model, and we've been laughing about it ever since we saw it. And if you want to se it for yourself then you're in luck - you can check it out below.

It's not the only project that Shrigley has embarked on with the heritage brand - he has also designed an argyll knit, and will be curating the windows of its New Bond Street store during London Fashion Week in February.

And all you ELLE readers will be very excited to hear that David has also designed an exclusive tote bag for us - it will been sent out to all members of the new ELLE Club. So if you haven't signed up yet then click here to ensure you get your hands on the soon to be much-coveted accessory.

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