J Brand lines up industry stars for 5x5 range

With each of the five styles assigned its own exclusive retailer, (Harvey Nichols, Selfridges, Liberty, Browns and Harrods respectively) the project offers a special opportunity to snap up the work of some of London's most sought after designers, created for the denim label of the moment.

Each design taps into a key Autumn trend, and subtly reflects the bias of its creator, with Pilotto's love of airbrushing and Erdem's trademark digital print making it easy for the seasoned fashion follower identify their work.