Vuitton dominates list of top brands
As the luxury market recovery gains momentum, a consultancy has named Louis Vuitton the worlds most valuable luxury brand for the sixth year in a row.
By ELLE UK and None
In a new study, brand analysts Millward Brown Optimor said that Vuitton is worth $24.3bn, representing a rise of 23% in value since last years survey.
That means Vuitton is worth almost as much as Hermes, Gucci and Chanel combined. Those brands hold the second, third and fourth spots in this years ranking.
Also noteworthy is Burberrys inclusion on the list for the first time. Though it just snuck in to the tenth-place spot (nudging Tiffany out in the process), the analysts said that Burberrys value surged 86% over the past year, thanks in large part to digital innovation.
Millward Brown said Vuittons standing was a result of strong demand in developing economies and a savvy deployment of digital media. Its the same story with Burberry, who successfully introduced post-show online ordering over the past several seasons. Thats a lot of impulse-ordered biker jackets, then.
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