As everyone’s favourite picture sharing app turns five, we take a look at the cats, selfies and moody, black and white snaps that make these five users the most popular on the planet (apart from Instagram itself which, for the record, discounted its own account which has a massive 130 million followers). Let's hear it for the girls...
From five, through to number one, here are the most popular accounts on Instagram...
Ariana Grande
Followers: 44.7m
Why Follow? For the best pout in the business and an abundance of cute dogs.
Selena Gomez
Followers: 45.9m
Why Follow? For behind-the-scenes fashion shoots, arty selfies and envy-inducing holiday snaps
Beyonce
Followers: 47.3m
Why Follow? For an unbeatable sunglasses game, along with private yachts, hidden beaches and plenty of Blue Ivy. Plus, well, it's Beyonce?
Kim Kardashian
Followers: 48.1m
Why Follow? For the queen of the selfie and a wealth of awkward Kanye shots.
Taylor Swift
Followers: 49.6m
Why Follow? For cats, cats, Calvin Harris, more cats and plenty of famous friends.
(We get why a Taylor and Calvin Instagram would garner 2.5 million likes, but this one? That's the power of Kanye...)