Following the likes of Kate Moss and Georgia May Jagger, Rimmel London has announced Cara Delevingne as the latest addition to their roster of ambassadors.

She is the go-to for any beauty and style inspiration and a face recognised by millions. As the 'new super' of this generation Cara is a natural choice to represent Rimmel London. In addition to her phenomenal success as a model and her transition into acting, she is a huge inspiration for young women, regularly acknowledging and thanking the support of her 36 million followers on social media platforms.

Talking about her new partnership with Rimmel London, Cara comments: "I'm honoured to be working with Rimmel London. It's the first make-up brand I was introduced to as a teenager.  I'm a London girl through and through and Rimmel London truly captures and represents the city's edgy, cosmopolitan beauty styles."

We couldn't agree more. 

To celebrate this exciting and exceptional partnership, Rimmel London will announce the news about Cara in a ground-breaking way: in it's first-ever Global Snapchat Press Conference, which will allow loyal Rimmel London fans and followers a unique opportunity to interact with the new face of the brand. In GEN Z-style, consumers will become journalists for one day with the chance to pose their burning questions to Cara on #RimmelxCara. The Press Conference will be held on 15th April 2016, with Cara selecting her favourite questions from the public and answering them LIVE on Snapchat.

Headshot of Hannah Nathanson
Hannah Nathanson
Features Director
Hannah Nathanson is Features Director at ELLE. She commissions, edits and writes stories for online and print, spanning everything from ’Generation Flake’ to cover profiles with Dua Lipa and Hailey Bieber. One of her most surreal moments as a journalist has been ‘chairing’ a conversation between Jodie Comer and Phoebe Waller-Bridge from her living room. The word she says most in the office is ‘podcast’.