What does one have to do get 1.8 million Instagram followers overnight? Be , that’s what.

The fashion powerhouse recently joined Instagram and in a matter of hours had amassed the enormous following.

Of course, it also helps to have Gisele Bundchen posting pictures of herself running down the beach with a surfboard. As the face of Chanel No.5, the Brazilian supermodel has been busy on Instagram this week, teasing to the new #theonethatiwant campaign, which launches tomorrow.

Now, where did we leave that surfboard?