Emma Watson is keeping women's empowerment front and centre on the political agenda today, launching the next phase of the UN's #HeForShe initiative at the World Economic Forum in Davos, Switzerland.
IMPACT 10X10X10 is a one-year pilot that will encourage governments, corporations and universities to make actual, concrete commitments to women's empowerment and gender equality.
Scroll down to see Emma speak at the press conference.
IMPACT 10X10X10 is the next - action-orientated - phase following the initial launch of #HeForShe, which attracted a blaze of media attention following Watson's inaugural speech as a UN Goodwill Ambassador last September. Broadly, #HeForShe aims to harness the power of men and boys to champion the cause of women and girls globally.
ELLE was with the actress as she made her initial address, and we featured her on the cover of our December issue - the ELLE Feminism Issue - with an interview by ELLE Editor-in-Chief Lorraine Candy.
As Candy explained in her editor's letter for the issue: 'I witnessed our cover star, UN Goodwill Ambassador Emma Watson make her passionate #HeForShe speech in New York on 20 September.
'The response was as positive as it was contagious. Not only did Watson’s watershed words make the fight for equality relevant for a new generation, the #HeForShe campaign she launched delivered the debate directly into the hands of men. You can only have a truly equal society if both halves of humanity want it.'
Today in Davos, United Nations Secretary-General Ban Ki-moon echoed the sentiment, saying: 'This is everyone's concern. Our world will not change until men think differently about their roles about what it means to be a man.'
Download the December issue of ELLE to read Lorraine Candy's interview with Emma Watson now
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