Calvin Klein knows a thing or two when it comes to creating newsworthy campaigns; remember Kate Moss and Marky Mark? Lara Stone and Justin Bieber?
Its latest is no different. Unveiled while we were sleeping, the new images feature a plethora of famous faces from music, fashion and more, with Justin Bieber (yes, him again) and Kendall Jenner leading the way.
Jenner became the official face of Calvin Klein last year, with the brand leveraging her 66 million-strong social media following (that’s Instagram, Twiiter and Facebook followers combined) to launch the #mycalvins campaign, which encourages fans to share their own Calvin moments.
The new campaign sees the likes of A$AP Rocky, Kendrick Lamar, Abbey Lee Kershaw and Saskis de Brauw resplendent in their Calvins, filling ‘I _____ in #mycalvins’ with their own verb.
Our favourite? FKA twigs. She breathes, flexes and excels in hers, and looks remarkable in the process. #bodygoals.
So, that leaves us with one final question: what do you do in yours?
