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Jessie J: behind the cover video

By Alannah Sparks

The November issue of ELLE UK magazine is on sale now with cover girl Jessie J as you’ve never seen her before, plus a revealing interview about the highs and lows of global fame.

Watch our exclusive behind-the-scenes video for a sneak peek of how ELLE has reinvented Jessie J with the help of some of the world's leading designers. Plus the low-down on her new-look hair and make-up.

Jessie says it’s her favourite shoot ever: see why.

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In the video Jessie J says, 'I think today was my favourite shoot I’ve ever done, I think it sums up where I am in my life right now and where I’m at. I definitely felt like a woman today, and to be gracing the cover of ELLE is one of my dreams, so yeah I don’t think it could have gone any better and having Rankin shoot me for the first time was . . insane.

I definitely am more feminine and I’ve softened my look a lot. I’m just having fun with my style, and like, exploring stuff as I’ve got more confident as a young woman.

Everything for me has no boundaries, it’s all about taking risks. It’s not like I want every song I do to sound the same, so why would I dress the same every day, or have the same hair all the time, it gets boring you know? You always want to make sure that you’re exploring yourself and discovering different layers of your personality and your look. I think it’s fun'.

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