While we love a good #nofilter photo, there’s now scientific proof that Instagram photos with certain filters will get you more likes and comments.
Researchers from Yahoo Labs and Georgia Tech found that photos with added filters encourage more people to engage with your photo, while the types of filters used can even lead to more ‘likes’.
According to the study, Instagram posts with filters are 21% more likely to be viewed and 45% are likely to receive a comment. The study also found that filters with increased contrast, corrected exposure problems and warmer colour like Rise, Valencia or Sierra are the way to go if you’re in it for the double taps.
Photo website Flickr was used in the experiment, where researchers studied 7.6 million public photos uploaded through the smartphone app, and more than half of the pics were also posted on Instagram.
Well there you have it, there truly is a science to selfies.
From the editors of Cosmo Australia
![los angeles, california april 16 zendaya arrives at the los angeles premiere of amazon mgm studios challengers at westwood village theater on april 16, 2024 in los angeles, california photo by steve granitzfilmmagic](https://hips.hearstapps.com/hmg-prod/images/zendaya-euphoria-return-6620d0645de97.jpg?crop=1.00xw:0.784xh;0,0.0402xh&resize=360:* "Los Angeles Premiere Of Amazon MGM Studios "Challengers" - Arrivals")
