The Internet is abuzz with chat about the 'most intense motivational video ever' - brought to us courtesy of Mr Shia LeBeouf.
Contrary to early reports than this was an off-the-cuff performance, Shia filmed the clip as part of a Central Saint Martins art project, #INTRODUCTIONS, in which he was scripted. The green screen behind him meant that clever web types could drop him in front of new backgrounds - quickly sending it viral.
But who needs the full story when you've got Shia yelling in your face that nothing is impossible? Inspiration has never been so, well, terrifying. Enjoy.
