Photo Credit: Leon Neil

Yesterday, ELLE's Editor-in-Chief Lorraine Candy expressed our disappointment that Prime Minister, David Cameron, had refused to either call himself a feminist, or wear the This is What a Feminist Looks Liket-shirt we redesigned for the Fawcett Society, created in association with Whistles.

Our aim in revealing this rejection from the PM wasn’t to browbeat David Cameron into wearing a slogan T-shirt, but to highlight that in the run-up to 2015's general election, the Prime Minister may not be as engaged in issues of equality as we would hope. Proving our point,  today, The World Economic Forum announced that for the first time, the UK hasn't made its top 20 most gender equal countries in the world. We think this is unacceptable. 

The feminist message is simple: it is one of equality. If you believe men and woman should have the same rights, be paid fairly and equally, have the same access to eduction, be properly represented in parliament, you may well be a feminist. You don't have to wear a T-shirt, but we will be.   

Buy your This is What a Feminist Looks Like’ t-shirt here, 100% of the profits go to the Fawcett Society.

Labour Deputy Leader Harriet Harman wore her tee to the Prime Minister's Question Time on Wednesday 29 October:

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Most re-tweeted: <blockquote class="twitter-tweet" lang="en"><p>David Cameron refused five times to wear ELLE&#39;s &quot;This is what a feminist looks like&quot; t-shirt: <a href="http://t.co/xt6WCCoo1D">http://t.co/xt6WCCoo1D</a> <a href="http://t.co/rzOqyoPDSg">pic.twitter.com/rzOqyoPDSg</a></p>&mdash; Media Mole (@ns_media) <a href="https://twitter.com/ns_media/status/526682652603351040">October 27, 2014</a></blockquote>
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One man proud to join the #ELLEFeminism campiagn: <blockquote class="twitter-tweet" lang="en"><p>Benedict Cumberbatch supports  feminism in the Whistles for Fawcett t-shirt for <a href="https://twitter.com/ELLEUK">@ELLEUK</a> BUY: <a href="http://t.co/Kdx8hwRTsl">http://t.co/Kdx8hwRTsl</a> <a href="http://t.co/u6odACMQHr">pic.twitter.com/u6odACMQHr</a></p>&mdash; Cumberbuddy (@Cumberbuddy) <a href="https://twitter.com/Cumberbuddy/status/526718823656083456">October 27, 2014</a></blockquote>
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Nick Clegg shows his support: <blockquote class="twitter-tweet" lang="en"><p>What does a feminist look like <a href="https://twitter.com/ELLEUK">@ELLEUK</a> ? I support equality and choice – so yes, I’m a feminist. <a href="https://twitter.com/hashtag/ellefeminism?src=hash">#ellefeminism</a> <a href="http://t.co/op2HsvGlef">pic.twitter.com/op2HsvGlef</a></p>&mdash; Nick Clegg (@nick_clegg) <a href="https://twitter.com/nick_clegg/status/526832433036296192">October 27, 2014</a></blockquote>
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Vagenda co-founder, Rhiannon Lucy Cosslett wearing her t-shirt: <blockquote class="twitter-tweet" lang="en"><p>Dead chuffed with my &quot;This is what a feminist looks like&quot; T-Shirt from <a href="https://twitter.com/thisiswhistles">@thisiswhistles</a> <a href="https://twitter.com/ELLEUK">@ELLEUK</a> <a href="https://twitter.com/fawcettsociety">@fawcettsociety</a> <a href="http://t.co/dwAZpS9VaT">pic.twitter.com/dwAZpS9VaT</a></p>&mdash; The Vagenda Team (@VagendaMagazine) <a href="https://twitter.com/VagendaMagazine/status/525609263067312130">October 24, 2014</a></blockquote>
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