The Shop Floor Project:This gallery-come-online-store is a real find and the focus is on promoting brands and labels that are small and a bit different. Printed canvas shoppers, sculptural millinery and some really beautiful jewellery sit alongside illustrated greetings cards, hand-made ceramics and limited edition art work – perfect for a spot of web-based rummaging.
By Emma Sells
Forget trailing the high-street, the most style savvy fashion fans know that the only way to shop in the 21st century is online. The ELLE team have tracked down the best stores on the web - some that you may know and plenty that you haven't discovered yet - so that you can buy everything from designer shoes and winter coats to pretty lingerie and woolly tights, all without having to step outside your front door.


