Regardless of how high (or low) maintenance your look is, you can still rock a juicy, bright pout this season. If you’re unsure of the trend, follow in Christina Hendricks’ footsteps and go for a sheer, bold hue (ELLE loves Laura Mercier’s Gel Lip Colours, £18.50) which is less punchy than its opaque cousins. If you want to go bold, pair-down your hair like supermodel Jessica Hart who wears her perfectly applied red lips with a soft, wispy dolly bun for a super-cool daytime look. Alternatively, try keeping your eye make-up simple with a light sweep of mascara a la Chloe Sevigny and Georgia May Jagger (it makes a bright lip look fresher and less retro-glam). But, if you’re feeling daring play up your eyes too, Rihanna wears a wash of metallic silver with her purple lips, while Thandie Newton opts for a soft purple shadow. Whichever way you wear your bold lip, one thing’s for sure - wallflowers need not apply.