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Celebrities (and their make-up artists) know that smoky eyes give maximum impact with minimum effort. A simple sweep of grey (we love Bobbi Brown's eye shadows in charcoal and slate, £13.50) across the lids and lightly blended outwards, a slick of lid liner and plenty of black mascara is all it takes. Pair with nude lips and a subtle, sun-kissed tan and you're good to go. Celebrities like Mary-Kate Olsen and Reese Witherspoon love smoky eyes with their LBDs, but as the weather hots up in summer you can add edge to pretty floral dresses with a sultry, smoky look too.
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