The Victoria’s Secret girls might have the hegemony over gloss and glamour, but Agent Provocateur’s women take the prize for pure unabashed sex appeal.
From Kylie Minogue’s infamous ride on the bucking bronco to Rosie Huntington-Whiteley’s supercharged Valentines message (men, take note), ELLE cover girls have shed their clothes and their inhibitions for the UK’s sexiest label, to glorious effect.
As the news is released today that the luxury label is to create its first diffusion line (available from August 2013), in collaboration with sisters of sultriness Penelope and Monica Cruz, we look back on some of Agent Provocateur’s most smouldering cover girls.
See Rosie Huntington-Whiteley's cover video
See all the looks from the Victoria's Secret fashion show to compare and contrast