White Gowns

Cheryl Cole wowing in a Victoria Beckham white gown, May 2012

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do. 

Rihanna wearing a draped Adam Selman gown at the L.A. premiere of 'Battleship'

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do. 

Miranda Kerr wearing a wite gown by Australian designer Carla Zampatti, May 2012

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do. 

Jessica Chastain in a white Alexander McQueen gown at the opening of the Cannes Film Festival 2012

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do. 

Eva Longoria in an Emilio Pucci gown at the Cannes Film Festival 2012

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do. 

Alek Wek wore a white Valentino gown to the American Ballet Theatre's Gala in New York

When was the last time you spotted an LBD on the red carpet? This year, the wardrobe classic seems to have been ousted by the new sartorial scene-stealer, the Hot White Gown (HWG). No, it doesn’t roll quite as easily off the tongue as LBD but yes, it will get you noticed. Which is why everyone – from Eva Longoria to Rihanna – is going for full-on white-out. 

And we are all over the look. For full-on goddess effect make like Miranda Kerr and Rihanna and go for a gown with daring cutaways, topped off with siren red lipstick that’s anything but bridal. Eva Longoria and Virginie Ledoyen go for silver screen glamour with theirs, setting off their slinky bias-cut gowns (Emilio Pucci and Emporio Armani, respectively) with nothing more than a sparkling set of diamonds.

The lovely Cheryl Cole opts for a modern spin with her Victoria Beckham number and Eva Herzigova goes for megawatt glamour in a jewel encrusted gown. The message is loud and clear: you don’t have to be walking down an aisle to wear a hot white gown. Any old red carpet will do.