They are the golden girls of Summer 2012. From China, Russia, GB and the US of A, the creme de la creme of the world's athletes have been scooping up the gold and medals in sports as diverse as rowing, judo, cycling and athletics.
Helen Glover and Heather Stanning did the nation proud when they glided across the finish line to victory at the rowing in Eton. All eyes remain on Victoria Pendleton to bring home another gold.
It's the summer's most covetable accessory, and it will never ever go out of style.