Samantha Cameron has been trail-blazing British fashion across the globe. Keeping her look elegant, demure even, she doesn’t shy away from prints or bright colours and champions the new school of London designers, Roksanda Ilincic being a current favourite of the PM’s wife.
Roksanda Ilincic does colour blocking brights with aplomb of course, and Sam Cam chose to wear the designer twice on her recent tour of the US.
Since arriving beside her husband at number 10 two years ago, Cameron has earned her fashion stripes, going head-to-head with Michelle Obama ‘the first lady of fashion’ and holding her own in a stunning Alessandra Rich blue and navy gown and a simple Holly Fulton shift dress on recent engagements with the Obamas.
Sam Cam rocked a neon-green pleated Christopher Kane dress to the Scottish Fashion Awards recently –certainly not a piece for the fainthearted - but she carried it off and looked equally amazing in a Christopher Kane galaxy print skirt and elegant slate grey top at an official engagement last year.
Cameron defaults towards an elegant trouser suit and trench, but we in the ELLE office have been enjoying her recent foray into fashion forwardness. Lest we forget that Cameron ran handbag brand Smythson for years, so she knows a thing or two about style. By flying the flag for British fashion, she is shining a positive spotlight on our industry.