If you’re planning a New York shopping trip (aren’t we all), then make sure you head to Lower Fifth Avenue, where Madewell’s new store has just opened.
The little-known sibling of J.Crew hasn’t landed on British shores just yet but Stateside, the brand is famed for its preppy basics and downtime-chic essentials, and of course, Alexa’s sell-out debut collection which she showed during New York Fashion week last year. It was so popular in fact that the brand’s employees were banned from using their discount on the range.
To celebrate the new bigger and better store stocked full of its much-loved denim, were a crowd of New York’s cool kids including Julia Restoin-Roitfled and Tennessee Thomas. But the star of the evening was undoubtedly the uber stylish Alexa, who has become a certified style icon both sides of the Atlantic.
If like us you’re wanting to get your hands on the Alexa for Madewell collection, then here’s hoping this opening is another step towards the label landing on British shores…