The new guard of British fashion and London Fashion Week dressed the modern Opening Ceremony section tonight.
As the epic Olympic Opening Ceremony moved through the history of Britain from the industrial revolution to present day focusing on grime music and the digital age, the troupe of dancers and performers were outfitted by emerging Brit designers on the rise Michael van der Ham, Christopher Shannon and Nasir Mazhar.
The best of the new wave of east end designers wardrobed the ‘youth culture kids’ in 2012 appropriate attire.
The opportunity came about when The British Fashion Council's Ambassador for Emerging Talent Sarah Mower introduced the designers to London Organising Committee of the Olympic and Paralympic Games (LOCOG) and Suttirat Larlab, Creative Director for Danny Boyle. Over the course of the last year Larlab had toured the studios of the best of British-based new young designer talent selecting those designers whose aesthetic fits the narrative of the Olympic Games Opening Ceremony.
'London is known worldwide for its incredible talent in fashion design' said Suttirat Larlab, 'we wanted to choose young designers who work and live in the East End for the Opening Ceremony and who create innovative and cutting edge new ideas. It has been an incredible experience working with this fresh new talent all of whom have dedicated themselves heart and soul to this project. The Opening Ceremony is an incredible platform to showcase the very best of creative talent in the UK and we are thrilled that Fashion is such an important part of this.'