Choupette Lagerfeld, Karl’s famous Siamese cat, has in recent months become a four-legged style icon.
When it emerged that the cat had a driver, two maids and ate at the table with ‘Daddy’ (Karl), it was only a matter of time before she hit Twitter. Thanks to the spoof account @ChoupettesDiarythe fashion world was smitten with the kitten.
Sample Tweets include, 'In my 9 months I have pawed at more Chanel than most women will see in a lifetime. I bask in your envy.' Within weeks, the fashion press, Chanel and even Karl Lagerfeld himself were following the feed, which now has over 24,000 followers.
But who was this spoof Choupette? After nearly six months, it emerged last week that the web-savvy cat was really Ashley Tschudin, now the social media director of The Daily in New York.
It was Choupette’s Diary that got her her new job: ‘After years of reading The Daily, I was pleased to find the publication following me on Twitter. Next thing I knew I was at their offices interviewing for my dream job as social media director,’ she told Fashionista. ‘I should really send Choupette champagne as a thank you.’
Ashley was also contacted by Chanel within days of her first tweets and, instead of getting shut down as she expected, immediately had their support.
So why the big reveal? ‘It’s not easy coming up with cat puns every day! Seriously, after nearly six months of tweeting, I felt that the buzz had plateaued. All good things must come to an end.’
So will Choupette be silenced? ‘Choupette’s Diary will always have nine lives but my priorities have shifted. You’ll probably be seeing less of Choupette on Twitter.’
A loss for the Twittersphere – but with at least five new Royal Baby feeds to keep up with we’re sure we’ll have plenty to keep us entertained.